Why
the Traditional Way of Buying Insurance Does Not Work.
Does this scenario
sound familiar? During an initial visit by an insurance
agent, a quick overview of your business is discussed.
The agent might look over your current policy, collect
driver information and hopefully (but not always) collect
loss information. A few weeks later they return with
a proposal that looks a lot like your current policy.
If this proposal saves enough money, a change is made.
The entire process hinges on price.
After the new policy is put in force, all actions
by both insured and insurance company are reactionary.
For example, at the beginning of the insurance policy
term a visit is made by a loss control engineer (sadly,
is not always done). They inspect the property and
look for safety issues, building construction issues,
fire protection, etc. It is only then that any deficiencies
are pointed out and changes are requested-after the
insurance is already in place. Also, should claims
occur throughout the year, they are reported to the
insurance company for adjustment. At the end of the
term, perhaps, they are examined as to what happened
and why. Underwriters then adjust renewal pricing,
terms and conditions accordingly, always underwriting
by looking in the rear-view mirror.
Upon close examination, doesn’t this process
seem backwards? The commoditization of this process
has doomed it to failure. It is no wonder insurance
companies seem helpless to hard and soft market swings.
The fine art of front-line underwriting is lost while
loss experience seems doomed to depend on luck. One
year the renewal remains flat, the next year it goes
up 30%.
We at Best Hoovler McTeague seek to turn this process
upside down, one client at a time. Our RISK MANAGEMENT
AUDIT process is the key. We will get to know every
aspect of our client’s business, industry and
culture. All loss control efforts will be done up
front. The purchase of insurance is the last step.
Before we take that last step, we will seek to eliminate
risk that can be eliminated; minimize risks that can
be minimized; and implement results-oriented risk
management strategies. It is then and only then we
can specifically tailor an insurance program and transfer
that risk to an insurance company. (See process page
for further explanation)
It is easy to see the traditional way of purchasing
insurance no longer works. So why don’t more
companies and agencies change?
Every revolution has its drawbacks and BHM’s
risk management process is no different. We’ve
been told our up-front costs are way too high. Too
many man-hours are committed to a prospect with absolutely
no guarantee of establishing a relationship. When
we asked insurance companies to help us with pre-inspection
and loss control, at first they refused. They were
not willing to spend any resources on a business that
was not already a policyholder. Again, we feel, a
backwards way of doing things.
No problem, we’ll do it ourselves. BHM will
manage all aspects of the risk management audit process.
We contract our own engineers and attorneys. The results
speak for themselves. Clients enjoy fewer losses,
favorable policy terms, and predictable results and
renewals year in, year out. Their assets are properly
protected. BHM will see a fiercely loyal client base,
excellent performance results, and be seen as a “trusted
business advisor” to our clients---not just
an insurance agency. The insurance companies we represent
enjoy profitable and stable business.
This approach is obviously not for everybody. It
is not easy, nor is it easy to explain in a few paragraphs.
We encourage you to contact your BHM representative
for specific examples and successes.
The traditional way of purchasing insurance is broken.
BHM can fix it.
“After explaining our risk management auditing
process and what it all entails, the first question
I get is how much is this going to cost. I like the
look I get when I tell them it’s free.”
-Marc McTeague
“The process they (BHM) go through gives them
a more in-depth understanding of an insured’s
operations and exposures. It also enables us to gain
comfort with the risk and more of a willingness to
accept the risk.” -Company Underwriter
“The BHM comprehensive risk strategy embodies
the concepts of intimacy, intensity and integrity.
The process greatly clarifies risk acceptance and
pricing decisions by us, and allows more comfort and
flexibility in pricing and program design.”
-Commercial Lines Underwriting Manager |